RP Media

Tied to the Culture features Heather Saldivar, founder of W Ties, and Jasmine Maietta, founder of Round21, in a conversation about women’s sports fashion, WNBA style, and community-driven branding. From upcycled statement accessories to culturally conscious sports apparel, both founders share how they’re reshaping women’s basketball culture through intentional design. We discuss the W Ties x Round21 collaboration, fashion as identity, and building authentic brands in women’s sports. If you care about WNBA culture, sports streetwear, and women-led brands, this episode of Tunnel Fits Podcast is a must-watch.