RP Media

For years, the conversation around signature basketball sneakers in the WNBA has been marked by scarcity, limited visibility, limited opportunity, and even more limited product. That narrative has changed. Now, we’re witnessing an unprecedented wave of WNBA players not just getting signature shoes, but owning the space with range, frequency, and cultural impact.

New Class, New Kicks

Today, Angel Reese and Reebok unveiled her highly anticipated first signature shoe, adding yet another name to the growing list of W stars with their own line. This announcement comes in the same year that A’ja Wilson’s A’One dropped—a monumental release not just for Wilson’s legacy, but for women’s basketball as a whole.

We also know that Juju Watkins is slated to join the lineup, with a signature shoe from Nike projected to drop in 2026. Watkins, still in college, is already building a brand presence strong enough to warrant her own silhouette.

On the veteran side, Sabrina Ionescu is now on her third signature sneaker with Nike. Breanna Stewart, the first WNBA player in over a decade to have a signature shoe, is now on her fourth model, the Stewie Four. Their continued presence in the sneaker world signals that companies are investing in long-term visibility for their women athletes, not just one-off drops.

New Faces, New Deals

Then there’s the emergence of new voices stepping into the space. Natasha Howard, Jacy Sheldon, and Sydney Colson have each been announced to have their own signature shoes, further demonstrating that this isn’t limited to superstars or first picks. The idea of what qualifies as “signature-worthy” is broadening, and that’s a good thing.

Caitlin Clark has signed an eight-year, $28 million deal with Nike, and her inaugural signature shoe is expected to release in spring 2026. The partnership is already generating major buzz and solidifying her presence in the evolving WNBA sneaker landscape.

This abundance marks a shift. What was once rare is now becoming expected. Each announcement isn’t just a win for the individual player—it’s a collective step forward for representation, visibility, and economic power in women’s sports.

We are not just in an era of signature shoes. We’re in an era of WNBA sneaker abundance.